Wednesday, September 11, 2013
Monday, September 9, 2013
Friday, August 30, 2013
Okay, your event is over, so now what? If you're like most planners, your focus quickly shifts towards two key activities:
1) Enhancing your event for the following year and
2) Proving and showcasing its value to current and future stakeholders.
To maximize your success in these activities, you need great insight from great data at your fingertips. Unfortunately, you've been unknowingly handicapped! For years, you've been making decisions and showcasing value on only 20% of the available data at your disposal. This means that potentially millions of dollars in opportunities have been lost because 80% of your data is missing or not available during analysis. Aw snaps! So the question becomes, what's the problem?
Much of your data is spread across multiple platforms, such as event registration, apps, social media, survey, and marketing systems. This is a lot of data and the process of bringing it all together means you have to go through the daunting task of pulling and consolidating data from multiple systems. By the way, we forgot that this data needs to be available, updated and fresh at a moment’s notice.
Ultimately, this process is extremely intensive because data sets have to be manually pulled, consolidated and visualized by some unlucky staff member. The end results always leads to incomplete and outdated data that prevents you from making highly informed decisions at the speed of thought.
Planners are not capturing arguably the most valuable data sets called “attendee-centrics.” These data sets are left behind every time an attendee engages an event throughout its life-cycle and reveals their thoughts, attitudes, behaviors and life-changes.
Before I go any further, let me explain the power of attendee-centrics. Attendee-centrics allow you to see the stories of your attendees by showing you the impact your event has had on their lives. Believe me, I'm all about “up and to the right” metrics but imagine how awesome it would be if you could show stakeholders how you're changing lives! Think about it, unless you're a Grinch or a robot, everyone loves a good story about how an event changed someone’s life. This is the power of attendee-centric data because it helps you tell these types of stories which grab people and compel them to invest more.
Capturing attendee-centrics is tough because it requires herculean discipline mixed with periods of extreme fanaticism. To be successful, you have to:
1) Drive attendees towards online activities that capture this data.
2) Tag and monitor all attendee action, so you can begin to understand behaviors, thoughts, attitudes, etc.
3) Attach captured data sets to individuals, so you can visualize their story.
4) Be consistent year-after-year, so your picture can begin to develop.
Frankly, the level of work required easily explains why attendee-centric data is often missing or incomplete.
Besides being annoyed at me, you're probably wondering how you can pull all this off. The answers are simple: hire a team of geeks and data scientist, enroll in computer science and engineering courses or invest in a data capturing and analytics platform designed specifically for events. Whichever option you choose, the mission is simple: consolidate all your third party data, consistently capture attendee-centric data and visualize it in one place, so you can maximize every opportunity to enhance and showcase your event to stakeholders. Remember, good data matters.
Wednesday, August 21, 2013
Tuesday, August 20, 2013
- You Are Changing Lives – During your events, people are meeting, learning new things and sharing ideas that will change theirs and others lives forever.
- Become Great Storytellers – Although great stories take time to develop, when captured and told, they articulate your value in a way that's more compelling than the “numbers.”
- Consistently Collect Data – Being consistent in data collection during the entire life cycle of an event allows you to see the hundreds of stories unfolding.
- Transparency – Be open with your attendees about how you are using data.
- COPPA – If your event involves the collection of data from kids under 13, learn COPPA! http://www.coppa.org
- Now that Planner Tech is over, we're basically give Doccaster away! Every customers will get our standards service which includes unlimited custom branded event web apps, data integration and storytelling dashboard free for the first 30-days after new account activation! No credit card required to start the trial and only $39.95/MO to continue service afterwards. www.doccaster.com You rock!
Monday, August 5, 2013
Orlando, Florida – August 5, 2013 – Doccaster, the leading provider of event data collection and analytics for events, today announced it has signed a strategic alliance with TriNet, the leading provider of cloud-based products and HR consulting services for small businesses. The alliance will allow Doccaster to strengthen their event exhibitor product offering and overall market position by leveraging TriNet's knowledge and national participation as a premier event exhibitor and sponsor. Additionally, TriNet will have access to Doccaster's technical talent and platform to advance their event marketing and client acquisition strategy.
Doccaster, an Orlando-based Dreamit Venture portfolio company, is an event data collection and storytelling platform for planners, exhibitors and universities and colleges. Doccaster's web-based platform gives clients instant visibility into their event's historic and real-time metrics by collecting, archiving and visualizing data from multiple desperate systems. This information allows planners to make more informed decisions on enhancing and highlighting an events value, universities to improve donor modeling and fundraising stories and exhibitors to expedite qualified lead identification and maximize future event spends. For more information, please visit http://www.doccaster.com.
Wednesday, June 5, 2013